News consumption is part and parcel of our daily lives. People in cities have been keeping themselves informed about the world through the print medium since the 17th century. Newspapers are part of our daily routines. A large population in India wakes up to read news and enjoy their morning tea/coffee. However, the best way to consume news is being challenged by the arrival of new media technologies.
“When we at the Reuters Institute for the Study of Journalism surveyed English-speaking Indians with internet access earlier this year, 38% of those over 35 identified online media as their main source of news, compared to 27% who identified print.
Among those under 35 years, 56% identified online as their main source and just 16% print – easily overtaken by the 28% who identified social media platforms like Facebook, Twitter and/or YouTube as their main source of news”, writes Rasmus Kleis Nielsen in Scroll.
1970s: Best Ways to Consume News and Information
Television sets could not put a dent in newspaper consumption in India in the 1970s. This was the decade of television boom in the country. This was inspite of television being a powerful medium of broadcasting news and entertainment to Indian households. Newspapers still remained the best way of consuming news and information.
The entire family could gather around the television and share leisure time together. But due to habits of reading, newspapers kept a stronghold on the average Indian household for decades. It is now that new media content has given an alternative to newspapers through various platforms.
Are Podcasts One of the Best Ways to Access News Today?
Podcasts are the latest kid on the block. Since some years now, podcasts have met with an increase in levels of average consumption. Podcast creators are looking at news content for youngsters who use smartphones to read their news. Apart from mobiles, news is also consumed on devices such as tablets and laptops.
“The adoption rate of podcasts in India is much lower than it should be. The people with the muscle to educate users are not doing it,” says Chhavi Sachdev, an independent producer who has been making podcasts since 2008 and now conducts podcasting workshops. The slow growth in India is in stark contrast to the US, where podcasting was a $314 million industry in 2017, or China, where the market size is an estimated $7 billion…”, writes Indulekha Aravind, ET.
Articles and apps are great ways of consuming your daily dose of news too. News websites and apps use push notifications. Whatsapp also delivers by-the-minute news to keep you updated on the latest news throughout the day.
But the podcast revolution is set to give a run to both print and other forms of new media with its highly mobile, versatile audio content. News on podcasts is also delivered in different formats. The millennials prefer listening to their news on this new medium. Perhaps this is one reason it is seen as one of the best ways to consume news today.
“In many cases, they are listening to their favorite music. But in other instances, they are listening to podcasts, an increasingly popular method for them to stay connected to their world of interests”, says Andrew Arnold of Forbes.
Surveys have certainly sounded a break from the past. Podcasts are winning the hearts of consumers worldwide. Statistics also suggest a marked increase in audio content consumption through podcasts.
Andrew writes, “Recent studies from LinkedIn show that 42% of those between the age of 18-34 listen to podcasts at least once a week. And the percentage is even greater for parts of the next generation (12-17 year olds)”.
Youth are known to heavily influence the future of technology. News consumption and the best ways to consume it will be decided by customers, especially the youth in the coming future.